One of the biggest mistakes I see people make is to not have a picture of themselves (or their team) on their website. It’s a shame, because it’s so easily remedied!
It’s been proven that sites with photos have a higher conversion rate for products and services than those without.
Put a photo of you (and your team) on your site as soon as you can if you have not yet – it enormously magnifies the know- like-and-trust factor.
No need for fancy, pro shots – just use one where your personality can shine through – showing you laughing, or with your kind smile, eye contact….