Stop Center-Justifying Your Text! It’s too Hard to Read, and You’re Losing Your Readers!

Do you know the sure sign of an amateur graphic designer or copywriter? It’s when they create lengthy text in a document that is center-justified. Lengthy meaning over 55 characters wide, and longer than 5 to 10 lines. Here’s an … Continue reading

DEER PRAYER

In late 1999, I was house-sitting for some friends in Tesuque, NM. (pronounced tess-OO-kee) It was bloody cold – maybe you don’t know this, but Santa Fe is 7000′ above sea level, and Tesuque is a bit higher. There was … Continue reading

My Heart Is Broken

I see the world in terms of the Heart – what other way is there to view it if we are to remain at all sane? It has to be the very fundamental core of everything. Sometimes as I read … Continue reading

Time to Raise Your Prices!

Last weekend, I went down to the local art center where about 50 artists run a coop gallery so I could sign up for the Open Studios Art Tour. I was pleased to see some pretty good work there. And … Continue reading